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Research article

First published 2004-11

Improving the prediction performance of customer behavior through multiple imputation

Hyunju Noh, Minjung Kwak, Ingoo Han

Intelligent Data Analysis: An International Journal

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Research article

First published 2013-3

An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts

Juliano Laran, Michael Tsiros

Journal of Marketing

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Research article

First published 2009-9

The Interplay among Category Characteristics,Customer Characteristics,and Customer Activities on in-Store Decision Making

J. Jeffrey Inman, Russell S. Winer, Rosellina Ferraro

Journal of Marketing

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Other

First published 2002-10

Faculty Forum

Teaching of Psychology

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Research article

First published 1987-11

The Effects of a Direct Mail Coupon on Brand Choice Behavior

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing Research

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Research article

First published 2022-2

Stated Preference Analysis of Automated Vehicles among California Residents Using Probabilistic Inferences

Jimoku Hinda Salum, Boniphace Kutela, Angela E. Kitali [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 1990-11

Sculptre: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data

Venkatram Ramaswamy, Wayne S. Desarbo

Journal of Marketing Research

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Research article

First published 2021-11

Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items

Esther L. Kim, Sarah Tanford

Cornell Hospitality Quarterly

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Research article

First published 2026

How Much Self-Referencing Is Enough

Sunil Kumar Singh

Journal of Interactive Marketing

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Research article

First published 2022-5

A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model

Shao-Ming Xie

International Journal of Market Research

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