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Articles (214)

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1-10 of 214 results for purchase likelihood

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Select article: Does classical versus pop music influence coffee purchase likelihood?

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Research article

First published 2023-11

Does classical versus pop music influence coffee purchase likelihood?

Ori Grossman, Matti Rachamim

Psychology of Music

Select article: Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

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Research article

First published 2008-12

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

Ayşegül Özsomer, Selin Altaras

Journal of International Marketing

Select article: When I’m First,I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products

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Research article

First published 2023-8

When I’m First,I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products

Rokhima Rostiani, Bernardinus Maria Purwanto, Felix Septianto [...]

Australasian Marketing Journal

Select article: Point-of-Purchase Displays,Product Organization,and Brand Purchase Likelihoods

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Research article

First published 1999-10

Point-of-Purchase Displays,Product Organization,and Brand Purchase Likelihoods

Charles S. Areni, Dale F. Duhan, Pamela Kiecker

Journal of the Academy of Marketing Science

Select article: Maximum Likelihood Estimation of Zero-Order Models Given Variable Numbers of Purchases per Household

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Announcement

First published 1980-11

Maximum Likelihood Estimation of Zero-Order Models Given Variable Numbers of Purchases per Household

Manohar U. Kalwani

Journal of Marketing Research

Select article: Effects of Deceptive Packaging and Product Involvement on Purchase Intention: An Elaboration Likelihood Model Perspective

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Research article

First published 2000-4

Effects of Deceptive Packaging and Product Involvement on Purchase Intention: An Elaboration Likelihood Model Perspective

H. Bruce Lammers

Psychological Reports

Select article: Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns

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Research article

First published 2020-8

Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns

Michael Tsiros, Caglar Irmak

Journal of Marketing Research

Select article: The Role of Purchase Decision Involvement in a Special Event

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Research article

First published 2012-5

The Role of Purchase Decision Involvement in a Special Event

David C. Bojanic, Rodney B. Warnick

Journal of Travel Research

Select article: Customers’ Review Content and Their Referral and (Re)Purchase Behaviors

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Research article

First published 2025

Customers’ Review Content and Their Referral and (Re)Purchase Behaviors

Ruhan Liu, Wanqing Zhang, Pradeep K. Chintagunta

Journal of Marketing

Select article: The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

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Research article

First published 2013-7

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

Iana A. Castro, Andrea C. Morales, Stephen M. Nowlis

Journal of Marketing

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