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1-10 of 20 results for purchase incidence decisions

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Select article: A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

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Research article

First published 2012-8

A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

Nitin Mehta, Yu Ma

Journal of Marketing Research

Select article: Determining Segmentation in Sales Response across Consumer Purchase Behaviors

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First published 1998-5

Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Randolph E. Bucklin, Sunil Gupta, S. Siddarth

Journal of Marketing Research

Select article: Brand Choice,Purchase Incidence,and Segmentation: An Integrated Modeling Approach

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Research article

First published 1992-5

Brand Choice,Purchase Incidence,and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin, Sunil Gupta

Journal of Marketing Research

Select article: A Discrete–Continuous Model for Multicategory Purchase Behavior of Households

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First published 2007-11

A Discrete–Continuous Model for Multicategory Purchase Behavior of Households

Inseong Song, Pradeep K. Chintagunta

Journal of Marketing Research

Select article: An Analysis of Shopper Dissatisfaction for Major Household Appliances

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First published 1978-8

An Analysis of Shopper Dissatisfaction for Major Household Appliances

Robert A. Westbrook, Joseph W. Newman

Journal of Marketing Research

Select article: An Anchoring and Adjustment Model of Purchase Quantity Decisions

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First published 1998-2

An Anchoring and Adjustment Model of Purchase Quantity Decisions

Brian Wansink, Robert J. Kent, Stephen J. Hoch

Journal of Marketing Research

Select article: Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data

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First published 2004-5

Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data

Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev

Journal of Marketing Research

Select article: The Long-Term Impact of Promotions on Consumer Stockpiling Behavior

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First published 1998-5

The Long-Term Impact of Promotions on Consumer Stockpiling Behavior

Carl F. Mela, Kamel Jedidi, Douglas Bowman

Journal of Marketing Research

Select article: The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

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First published 2016-9

The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

Sungtak Hong, Kanishka Misra, Naufel J. Vilcassim

Journal of Marketing

Select article: A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

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First published 2013-8

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Jaime Romero, Ralf van der Lans, Berend Wierenga

Journal of Interactive Marketing

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