Search results: Sage Journals

Restricted accessResearch articleFirst published June, 2015

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Paul R. Hoban, Randolph E. Bucklin

Journal of Marketing Research

Restricted accessResearch articleFirst published February, 2014

Hongshuang (Alice) Li, P.K. Kannan

Journal of Marketing Research

Restricted accessResearch articleFirst published June, 2014

Ye Hu, Rex Yuxing Du, Sina Damangir

Journal of Marketing Research

Restricted accessResearch articleFirst published 2024

Seungjoo Yang, John K. Kruschke

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2020

Victor Martínez‐de‐Albéniz, Arnau Planas, Stefano Nasini

Production and Operations Management

Restricted accessResearch articleFirst published November, 2023

Jialie Chen

Production and Operations Management

Open accessResearch articleFirst published November, 2024

German Zenetti, Koen Pauwels

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2018

Savannah Wei Shi, Kirthi Kalyanam

Journal of Interactive Marketing