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1-8 of 8 results for purchase funnel model

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Select article: Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

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Research article

First published 2015-6

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Paul R. Hoban, Randolph E. Bucklin

Journal of Marketing Research

Select article: Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

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Research article

First published 2014-2

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Hongshuang (Alice) Li, P.K. Kannan

Journal of Marketing Research

Select article: Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data

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Research article

First published 2014-6

Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data

Ye Hu, Rex Yuxing Du, Sina Damangir

Journal of Marketing Research

Select article: An Intervention for Increasing Intention to Post Online Customer Reviews

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Research article

First published 2024

An Intervention for Increasing Intention to Post Online Customer Reviews

Seungjoo Yang, John K. Kruschke

Journal of Interactive Marketing

Select article: Using Clickstream Data to Improve Flash Sales Effectiveness

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Research article

First published 2020-11

Using Clickstream Data to Improve Flash Sales Effectiveness

Victor Martínez‐de‐Albéniz, Arnau Planas, Stefano Nasini

Production and Operations Management

Select article: Evaluating the ending‐9 pricing strategy along the online shopping funnel

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Research article

First published 2023-11

Evaluating the ending‐9 pricing strategy along the online shopping funnel

Jialie Chen

Production and Operations Management

Select article: Amplifying Off-Site Purchases with On-Site Retail Media Advertising

Open access

Research article

First published 2024-11

Amplifying Off-Site Purchases with On-Site Retail Media Advertising

German Zenetti, Koen Pauwels

Journal of Interactive Marketing

Select article: Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement

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Research article

First published 2018-11

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement

Savannah Wei Shi, Kirthi Kalyanam

Journal of Interactive Marketing

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