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Research article

First published 1950-9

A Selected Bibliography from Foreign Journals

J. Edward Gerald, Mitchell V. Charnley, William P. Jensen [...]

Journalism & Mass Communication Quarterly

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Research article

First published 2002-12

Michael S. McCarthy, David L. Mothersbaugh

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1950-12

J. Edward Gerald

Journalism & Mass Communication Quarterly

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Research article

First published 2008-3

Lars Bergkvist, John R. Rossiter

Recherche et Applications en Marketing (French Edition)