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Research article

First published 2019-7

Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group

Mohammed El Hazzouri, Leah K. Hamilton

Journal of Public Policy & Marketing

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Research article

First published 2020-8

Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes

Tongil “TI” Kim, Diwas KC

Journal of Marketing Research

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Research article

First published 2020-9

Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines?

Kelly Lloyd, Elaine Cameron, Hannah Williams [...]

Journal of Health Psychology

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Research article

First published 2017-10

Exposure to Tobacco Advertising,Promotion Among the Adult Population in Vietnam and Its Implications for Public Health

Le Thi Thanh Huong, Tran Khanh Long, Tran Thi Van Anh [...]

Asia Pacific Journal of Public Health

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Research article

First published 2023-5

Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis

Ayan Ghosh Dastidar, Sarang Sunder, Denish Shah

Journal of Marketing

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Research article

First published 2019-3

Digital Manipulation of Images of Models' Appearance in Advertising: Strategies for Action Through Law and Corporate Social Responsibility Incentives to Protect Public Health

Caitlin McBride, Nancy Costello, Suman Ambwani [...]

American Journal of Law & Medicine

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Research article

First published 2007-01

Promoting Public Health Messages: Should We Move Beyond Fear-Evoking Appeals in Road Safety?

Ioni M. Lewis, Barry Watson, Katherine M. White [...]

Qualitative Health Research

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Research article

First published 2015-1

Communication through Advocacy Advertising for Public Health Promotion

Mahendra Kumar Padhy

Media Watch

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Research article

First published 1981-09

Marketing Research for Public Health: A Demonstration of Dififierential Responses to Advertising

Richard Homans, Franklin S. Houston

Journal of the Academy of Marketing Science

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Research article

First published 2013-4

Reconsidering the Legality of Cigarette Smoking Advertisements on Television Public Health and the Law

James G. Hodge, Veda Collmer, Daniel G. Orenstein [...]

The Journal of Law,Medicine & Ethics

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