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Articles (71)

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1-10 of 71 results for prosocial marketing

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Select article: Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

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Research article

First published 2023

Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

Nguyen N. Q. Thu, Djavlonbek Kadirov, Kim-Shyan Fam [...]

Journal of Macromarketing

Select article: Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

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Research article

First published 2022-12

Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

Sukhyun Kim, Kiwan Park, L. J. Shrum

Journal of Macromarketing

Select article: Psychological distance as a working tool for managers

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Research article

First published 2021-12

Psychological distance as a working tool for managers

Mohamed Didi Alaoui, Véronique Cova

Recherche et Applications en Marketing (English Edition)

Select article: Prosody as a Marker of Information Flow in Spoken Discourse

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Research article

First published 1994-1

Prosody as a Marker of Information Flow in Spoken Discourse

Marc Swerts, Ronald Geluykens

Language and Speech

Select article: Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

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Correction

First published 2023

Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

Journal of Macromarketing

Select article: Expressions of Gratitude in Disaster Management: An Economic,Social Marketing,and Public Policy Perspective on Post-Katrina Campaigns

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Research article

First published 2011-9

Expressions of Gratitude in Disaster Management: An Economic,Social Marketing,and Public Policy Perspective on Post-Katrina Campaigns

Randle D. Raggio, Judith Anne Garretson Folse

Journal of Public Policy & Marketing

Select article: Self-Interest,prosociality,and the moral cognition of markets: A comparative analysis of the Theory of Moral Sentiments and the Wealth of Nations

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Research article

First published 2023-11

Self-Interest,prosociality,and the moral cognition of markets: A comparative analysis of the Theory of Moral Sentiments and the Wealth of Nations

Alberto Acerbi, Pier Luigi Sacco

Rationality and Society

Select article: Market Cognition: How Exchange Norms Alter Social Experience

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Research article

First published 2021-6

Market Cognition: How Exchange Norms Alter Social Experience

Jamil Zaki, Eric Neumann, Dean Baltiansky

Current Directions in Psychological Science

Select article: The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior

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Research article

First published 2025-1

The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior

Corinne M.K. Hassler, Martin Mende, Maura L. Scott [...]

Journal of Marketing

Select article: Early Challenges of Nascent Social Entrepreneurs

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Research article

First published 2013-9

Early Challenges of Nascent Social Entrepreneurs

Maija Renko

Entrepreneurship Theory and Practice

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