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Articles (148)

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1-10 of 148 results for promotional spillovers

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Select article: Spillover from Complimentary Item-Based Promotions

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Research article

First published 2014-2

Spillover from Complimentary Item-Based Promotions

Seul Ki Lee, SooCheong (Shawn) Jang

Journal of Hospitality & Tourism Research

Select article: Post‐promotion redemption,exposure,and spillover effects of electronic coupons: An empirical analysis

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Research article

First published 2023-02

Post‐promotion redemption,exposure,and spillover effects of electronic coupons: An empirical analysis

Xingyue (Luna) Zhang, Yuliang Yao, Jiantong Zhang [...]

Production and Operations Management

Select article: Promoting Spillover: How Past Behaviors Increase Environmental Intentions by Cueing Self-Perceptions

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Research article

First published 2019-4

Promoting Spillover: How Past Behaviors Increase Environmental Intentions by Cueing Self-Perceptions

Nita Lauren, Liam D. G. Smith, Winnifred R. Louis [...]

Environment and Behavior

Select article: An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding

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Research article

First published 2002-11

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding

Tülin Erdem, Baohong Sun

Journal of Marketing Research

Select article: Spillover Effects of Status Demotion on Customer Reactions to Loyalty Reward Promotions: The Role of Need for Status and Exclusivity

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Research article

First published 2019-11

Spillover Effects of Status Demotion on Customer Reactions to Loyalty Reward Promotions: The Role of Need for Status and Exclusivity

YooHee Hwang, Anna S. Mattila

Journal of Travel Research

Select article: Breaking Through the Glass Ceiling in the Ivory Tower

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Research article

First published 2012-5

Breaking Through the Glass Ceiling in the Ivory Tower

Niki Murray, Marianne Tremaine, Susan Fountaine

Advances in Developing Human Resources

Select article: Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media

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Research article

First published 2025-2

Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media

Jangwon Choi, Inyoung Chae, Fred Feinberg

Journal of Marketing Research

Select article: NPS spillover in brand extensions: An empirical study

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Research article

First published 2024-5

NPS spillover in brand extensions: An empirical study

Jihoon Cho, Doug Walker, Edward L. Nowlin

International Journal of Market Research

Select article: Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

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Research article

First published 2024

Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing

Haoyan Sun, Eric (Er) Fang, Beibei Dong [...]

Production and Operations Management

Select article: Cross-Platform Spillover Effect of Promotion: Evidence from the PC Game Market

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Research article

First published 2026

Cross-Platform Spillover Effect of Promotion: Evidence from the PC Game Market

Seongkyoon Jeong, Sanghoon Cho, Moonwon Chung

Production and Operations Management

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