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1-10 of 294 results for promotional elasticity

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Select article: Promotional Elasticities and Category Characteristics

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Research article

First published 1996-4

Promotional Elasticities and Category Characteristics

Chakravarthi Narasimhan, Scott A. Neslin, Subrata K. Sen

Journal of Marketing

Select article: The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects

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Research article

First published 2005-01

The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects

Gadi Fibich, Arieh Gavious, Oded Lowengart

Journal of the Academy of Marketing Science

Select article: The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry

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Research article

First published 2026-4

The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry

Vardit Landsman, Stefan Stremersch

Journal of Marketing Research

Select article: A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

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Research article

First published 2006-8

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

Dennis Fok, Csilla Horváth, Richard Paap [...]

Journal of Marketing Research

Select article: What is Special about Marketing Organic Products? How Organic Assortment,Price,and Promotions Drive Retailer Performance

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Research article

First published 2013-1

What is Special about Marketing Organic Products? How Organic Assortment,Price,and Promotions Drive Retailer Performance

Ram Bezawada, Koen Pauwels

Journal of Marketing

Select article: Is 75% of the Sales Promotion Bump Due to Brand Switching? No,Only 33% Is

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Announcement

First published 2003-11

Is 75% of the Sales Promotion Bump Due to Brand Switching? No,Only 33% Is

Harald J. Van Heerde, Sachin Gupta, Dick R. Wittink

Journal of Marketing Research

Select article: How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

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Research article

First published 2011-6

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Raj Sethuraman, Gerard J. Tellis, Richard A. Briesch

Journal of Marketing Research

Select article: Mastering the Mix: Do Advertising,Promotion,and Sales Force Activities Lead to Differentiation?

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Research article

First published 1994-5

Mastering the Mix: Do Advertising,Promotion,and Sales Force Activities Lead to Differentiation?

William Boulding, Eunkyu Lee, Richard Staelin

Journal of Marketing Research

Select article: The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods

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Research article

First published 2004-8

The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods

Sandrine Macé, Scott A. Neslin

Journal of Marketing Research

Select article: Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking

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Research article

First published 2003-11

Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking

Baohong Sun, Scott A. Neslin, Kannan Srinivasan

Journal of Marketing Research

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