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Articles (4)

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1-4 of 4 results for programmatic television

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Select article: TV Viewing and Advertising Targeting

Retricted access

Research article

First published 2018-2

TV Viewing and Advertising Targeting

Yiting Deng, Carl F. Mela

Journal of Marketing Research

Select article: Automating the audience commodity: The unacknowledged ancestry of programmatic advertising

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Research article

First published 2019-11

Automating the audience commodity: The unacknowledged ancestry of programmatic advertising

Lee McGuigan

New Media & Society

Select article: Spanish Language Television News Portrayals of Youth and Violence in California

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Research article

First published 1996-7

Spanish Language Television News Portrayals of Youth and Violence in California

Vivian Chavez, Lori Dorfman

Community Health Equity Research & Policy

Select article: Image that Matters: News Media Consumption and Party Leader Effects on Voting Behavior

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Research article

First published 2020-4

Image that Matters: News Media Consumption and Party Leader Effects on Voting Behavior

Diego Garzia, Frederico Ferreira da Silva, Andrea De Angelis

The International Journal of Press/Politics

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