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Articles (86)

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1-10 of 86 results for professional sports team market

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Select article: Negative Influence of Market Competitors on the Attendance of Professional Sport Games: The Case of a Minor League Hockey Team

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Research article

First published 1997-9

Negative Influence of Market Competitors on the Attendance of Professional Sport Games: The Case of a Minor League Hockey Team

James J. Zhang, Dennis W. Smith, Dale G. Pease [...]

Sport Marketing Quarterly

Select article: Which Professional Sport Team Has the Best Marketing Performance in Driving Attendance? The Stochastic Frontier Approach

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Research article

First published 2020-5

Which Professional Sport Team Has the Best Marketing Performance in Driving Attendance? The Stochastic Frontier Approach

Hyunwoong Pyun, Jeeyoon (Jamie) Kim, Daehwan Kim

International Journal of Sport Finance

Select article: Marketing the Core Product in Professional Team Sports in the United States

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Research article

First published 1992-12

Marketing the Core Product in Professional Team Sports in the United States

William A. Sutton

Sport Marketing Quarterly

Select article: Book Review: Relocating Teams and Expanding Leagues in Professional Sports: How the Major Leagues Respond to Market Conditions

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Review article

First published 2000-11

Book Review: Relocating Teams and Expanding Leagues in Professional Sports: How the Major Leagues Respond to Market Conditions

Paul D. Staudohar

Journal of Sports Economics

Select article: Market Power,Exclusive Rights,and Substitution Effects in Sports

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Research article

First published 2016-9

Market Power,Exclusive Rights,and Substitution Effects in Sports

Brian M. Mills, Jason A. Winfree

The Antitrust Bulletin

Select article: The Economic Determinants of Professional Sports Franchise Values

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Other

First published 2004-02

The Economic Determinants of Professional Sports Franchise Values

Donald L. Alexander, William Kern

Journal of Sports Economics

Select article: Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports

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Research article

First published 2003-9

Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports

Donald P. Roy, Timothy R. Graeff

Sport Marketing Quarterly

Select article: An Event Study of the Economic Impact of Professional Sport Franchises on Local U.S. Economies

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Research article

First published 2007-06

An Event Study of the Economic Impact of Professional Sport Franchises on Local U.S. Economies

Kaveephong Lertwachara, James J. Cochran

Journal of Sports Economics

Select article: Assessing the Effects of Sports Marketing on Stock Returns

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Review article

First published 2012-4

Assessing the Effects of Sports Marketing on Stock Returns

Chun-Da Chen, Chih-Chun Chen

Journal of Sports Economics

Select article: Customer Communication in Selected Professional Sports (MLB,NFL,NHL,NBA): A Test

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Research article

First published 1999-9

Customer Communication in Selected Professional Sports (MLB,NFL,NHL,NBA): A Test

James W. Bovinet

Sport Marketing Quarterly

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