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Research article

First published 2018-7

Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

He (Michael) Jia, Sha Yang, Xianghua Lu [...]

Journal of Marketing

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Other

First published 1999-3

Sue Peattie

Social Marketing Quarterly

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Research article

First published 1994-1

K. G. Reddy, P. R. Narayanan, T. S. Lakshmanan

Corrosion Engineering,Science and Technology: The International Journal of Corrosion Processes and Corrosion Control

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Research article

First published 2017-10

Aki Kogo, Sarah Jane Payne, Robert C. Andrews

Environmental Engineering Science