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Articles (26)

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1-10 of 26 results for product-harm crises

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Select article: Base-Rate Information in Consumer Attributions of Product-Harm Crises

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Research article

First published 2012-6

Base-Rate Information in Consumer Attributions of Product-Harm Crises

Jing Lei, Niraj Dawar, Zeynep Gürhan-Canli

Journal of Marketing Research

Select article: Managing product-harm crises

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Research article

First published 1989-3

Managing product-harm crises

George Siomkos

Organization & Environment

Select article: Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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Research article

First published 2013-3

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Kathleen Cleeren, Harald J. van Heerde, Marnik G. Dekimpe

Journal of Marketing

Select article: Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations

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Research article

First published 2000-5

Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations

Niraj Dawar, Madan M. Pillutla

Journal of Marketing Research

Select article: Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

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Research article

First published 2024-9

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer [...]

Journal of International Marketing

Select article: Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

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Research article

First published 2009-11

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

Yubo Chen, Shankar Ganesan, Yong Liu

Journal of Marketing

Select article: Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets

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Research article

First published 2023-4

Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets

Xiaogang Che, Hajime Katayama, Peter Lee

Journal of Marketing Research

Select article: Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

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Research article

First published 2015-3

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Hongzhi Gao, Hongxia Zhang, Xuan Zhang [...]

Journal of International Marketing

Select article: Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

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Research article

First published 2008-5

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

Jing Lei, Niraj Dawar, Jos Lemmink

Journal of Marketing

Select article: Product harm crisis at the crossroads: monitoring recovery of replacement products

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Research article

First published 1992-12

Product harm crisis at the crossroads: monitoring recovery of replacement products

George J. Siomkos, Gary Kurzbard

Organization & Environment

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