Sage Journals: Discover world-class research

Retricted access

Research article

First published 2005-12

Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification

Gianfranco Walsh, Vincent-Wayne Mitchell

Journal of Macromarketing

Retricted access

Research article

First published 2010-10

Improving language production using subtitled similar task videos

Abdurrahman Arslanyilmaz, Susan Pedersen

Language Teaching Research

Retricted access

Research article

First published 2025-10

Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products

Maria Landekhovskaya, Grant E. Donnelly, Rebecca Walker Reczek

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2021-5

“Now you See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping

Bo Huang, Carolane Juaneda, Sylvain Sénécal [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2016-12

Exploitation and Exploration in International Joint Ventures: Moderating Effects of Partner Control Imbalance and Product Similarity

Jason Lu Jin, Kevin Zheng Zhou, Yonggui Wang

Journal of International Marketing

Retricted access

Research article

First published 2017-2-24

A fuzzy optimization method to select marketing strategies for new products based on similar cases

Yao Zhang, Xin Guan

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2014-8

Generic and similar products in Latin American countries: Current aspects and perspectives on bioequivalence and biowaivers

Sílvia Storpirtis, Maria Nella Gai, Rodrigo Cristofoletti

Pharmaceuticals Policy and Law

Retricted access

Research article

First published 2020-1

“I” see Samsung,but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis

Xiao Xiao Wu, Woo Jin Choi, JaeHong Park

International Journal of Market Research

Retricted access

Research article

First published 2000-05

Trade Dress and Consumer Perception of Product Similarity

Denney G. Rutherford, Andrew W. Perkins, Eric R. Spangenberg

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2017-6

Evaluating behavioral process similarity of mechanical products in redesign for functional adaptability

Peng Yang, Yi-Min Deng

Proceedings of the Institution of Mechanical Engineers,Part C: Journal of Mechanical Engineering Science

Search results