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Articles (350)

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1-10 of 350 results for product quality choice

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Select article: How Does Product Recovery Affect Quality Choice?

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Research article

First published 2013-07

How Does Product Recovery Affect Quality Choice?

Atalay Atasu, Gilvan C. Souza

Production and Operations Management

Select article: The Influence of Involvement and Product Class Quality on Consumer Choice Sets

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Research article

First published 1989-06

The Influence of Involvement and Product Class Quality on Consumer Choice Sets

Joseph J. Belonax, Rajshekhar G. Javalgi

Journal of the Academy of Marketing Science

Select article: The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry

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Research article

First published 2017-11

The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry

Kartik Kalaignanam, Tarun Kushwaha, Tracey A. Swartz

Journal of Marketing

Select article: Choice of product quality in supply chain of live-streaming e-commerce under different power structures

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Research article

First published 2025-2

Choice of product quality in supply chain of live-streaming e-commerce under different power structures

Zhijian Zhang, Zhenwu Chen, Miyu Wan [...]

Australian Journal of Management

Select article: Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

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Research article

First published 2020-01

Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Bo Liao, Candace A. Yano, Minakshi Trivedi

Production and Operations Management

Select article: Consumer Perception of Product Quality and the Country-of-Origin Effect 1

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Research article

First published 1994-06

Consumer Perception of Product Quality and the Country-of-Origin Effect 1

Gregory R. Elliott, Ross C. Cameron

Journal of International Marketing

Select article: Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

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Research article

First published 2011-4

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Yi Zhao, Ying Zhao, Kristiaan Helsen

Journal of Marketing Research

Select article: The Joint Effects of Regulatory Focus and Argument Strength of Product Related Information on Choice Behaviour

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Research article

First published 2016-8

The Joint Effects of Regulatory Focus and Argument Strength of Product Related Information on Choice Behaviour

Anirban Som

Australasian Marketing Journal

Select article: Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products,but Smaller Companies Make Better Low-Tech Products

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Research article

First published 2023-6

Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products,but Smaller Companies Make Better Low-Tech Products

Kaitlin Woolley, Daniella Kupor, Peggy J. Liu

Journal of Marketing Research

Select article: Aspiration and Compromise Effect

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Research article

First published 2007-12

Aspiration and Compromise Effect

Shih-Chieh Chuang, Pei-Hsun Wu, Danny T. Kao [...]

Psychological Reports

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