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1-10 of 369 results for product portfolio

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Select article: Product Portfolio Strategies: The Case of Multifunction Products

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Research article

First published 2008-11

Product Portfolio Strategies: The Case of Multifunction Products

Yuwen Chen, Asoo J. Vakharia, Aydin Alptekinoǧlu

Production and Operations Management

Select article: Kurdola: Product Portfolio Decision

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Research article

First published 2015-3

Kurdola: Product Portfolio Decision

Jaydeep Mukherjee

Vision: The Journal of Business Perspective

Select article: Product-portfolio management: A framework based on Methods,Organization,and Strategy

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Research article

First published 2014-3

Product-portfolio management: A framework based on Methods,Organization,and Strategy

Daniel Jugend, Sérgio Luis da Silva

Concurrent Engineering

Select article: Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio

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Research article

First published 2025-1

Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio

Ella Ward, Giang Trinh, Virginia Beal [...]

International Journal of Market Research

Select article: How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms

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Research article

First published 2008-9

How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms

Helena Yli-Renko, Ramkumar Janakiraman

Journal of Marketing

Select article: On the use of product portfolio and variant maps as visualization tools to support platform-based development strategies

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Research article

First published 2016-9

On the use of product portfolio and variant maps as visualization tools to support platform-based development strategies

Sören Ulonska, Torgeir Welo

Concurrent Engineering

Select article: Exploring the Drivers of Product Portfolio Development: A Case Study of a Medium-Sized Enterprise Competing in a Global Market

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Research article

First published 2001-7

Exploring the Drivers of Product Portfolio Development: A Case Study of a Medium-Sized Enterprise Competing in a Global Market

Andrew Davies, Bradley Barnes

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Applying Financial Portfolio Theory to Product Portfolio Decisions: An Empirical Study

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Research article

First published 1983-4

Applying Financial Portfolio Theory to Product Portfolio Decisions: An Empirical Study

Richard N. Cardozo, David K. Smith

Journal of Marketing

Select article: Effects of Ownership and Business Portfolio on Production in the Oil and Gas Industry

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Research article

First published 2020-01

Effects of Ownership and Business Portfolio on Production in the Oil and Gas Industry

Binlei Gong

The Energy Journal

Select article: The Influence of Corporate Messages on the Product Portfolio

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Research article

First published 2007-4

The Influence of Corporate Messages on the Product Portfolio

Gabriel J. Biehal, Daniel A. Sheinin

Journal of Marketing

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