Search results: Sage Journals

Open accessResearch articleFirst published 2025

The Role of Emotional Plot in Driving Product Placement Effectiveness

Joohee Kim, Anne-Maree O’Rourke, Arnold Japutra [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published November, 2016

Brian Gillespie, Jeff Joireman

American Behavioral Scientist

Restricted accessResearch articleFirst published September, 2011

Dong-Hee Shin, Jun Kyo Kim

Television & New Media

Restricted accessResearch articleFirst published April, 2008

Sony Ta, Dominick L. Frosch

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published July, 2009

Michael A. Wiles, Anna Danielova

Journal of Marketing

Restricted accessResearch articleFirst published November, 2014

Thuthi Gunawardena, Martin K.J. Waiguny

Australasian Marketing Journal

Restricted accessResearch articleFirst published October, 2023

Natalia Vila-López, Ines Kuster-Boluda

International Journal of Business Communication

Restricted accessResearch articleFirst published June, 2019

Claudia Gerhards

Convergence: The International Journal of Research into New Media Technologies

Restricted accessResearch articleFirst published June, 2020

Joo Hwan Seo, Bumsoo Kim

Tourism Economics

Restricted accessResearch articleFirst published June, 2023

Qi Ai, Yinan Dong

Journal of Macromarketing