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Research article

First published 2024-7

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Xian Gu, Xiaoxi Zhang, P.K. Kannan

Journal of Marketing

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Research article

First published 2016-11

How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self–Other Asymmetry Effect

Nan Cui, Lan Xu, Tao Wang [...]

Journal of Cross-Cultural Psychology

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Research article

First published 2017-3

Where Is the Toothpaste? A Systematic Review of the Use of the Product Strategy in Social Marketing

Timothy Edgar, Marian Huhman, Gregory A. Miller

Social Marketing Quarterly

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Research article

First published 2011-9

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and why some do Better than Others)

Prokriti Mukherji, Alina Sorescu, Jaideep C. Prabhu [...]

Journal of Marketing

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Research article

First published 2025-1

Do the 4Ps of marketing mix strategy assuage fears of travelling?

Kai Xin Tay, Jennifer Kim Lian Chan, Diana Mohamad

Journal of Vacation Marketing

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Research article

First published 2013-10

Modeling Tactical Product-Mix Decisions

James N. Cannon, Hugh M. Cannon, James T. Low

Simulation & Gaming

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Research article

First published 2026

Joint or Independent? Sourcing and Inspection Decisions in Emerging Economies

Jiguang Chen, Xiaole Wu

Production and Operations Management

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Research article

First published 1969-1

Multinational Product Planning: Strategic Alternatives

Warren J. Keegan

Journal of Marketing

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Research article

First published 2019-07

Retail Price Competition with Product Fit Uncertainty and Assortment Selection

Haoying Sun, Stephen M. Gilbert

Production and Operations Management

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Research article

First published 2012-12

Modeling the “Profitable-Product Death Spiral”

James N. Cannon, Hugh M. Cannon, Manfred Schwaiger

Simulation & Gaming

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