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Articles (1681)

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1-10 of 1681 results for product market performance

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Select article: Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share

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Research article

First published 2005-10

Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share

William E. Baker, James M. Sinkula

Journal of the Academy of Marketing Science

Select article: Marketing objects as talking machines: The performative capacity of product packages

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Research article

First published 2024-9

Marketing objects as talking machines: The performative capacity of product packages

Amy E Singer

Marketing Theory

Select article: Marketing's Influence and New Product Performance in Chinese Firms

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Research article

First published 1999-03

Marketing's Influence and New Product Performance in Chinese Firms

Haiyang Li, Kwaku Atuahene-Gima

Journal of International Marketing

Select article: Reviews of Market Drivers of New Product Performance: Effects and Relationships

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Research article

First published 2013-9

Reviews of Market Drivers of New Product Performance: Effects and Relationships

Kuen-Hung Tsai, Chi-Tsun Huang, Mu-Lin Tsai

International Journal of Market Research

Select article: Performance Implications of International Product Strategies and the Integration of Marketing Activities

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Research article

First published 1995-03

Performance Implications of International Product Strategies and the Integration of Marketing Activities

Claudio Carpano, James J. Chrisman

Journal of International Marketing

Select article: An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance

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Research article

First published 2007-12

An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance

Goksel Yalcinkaya, Roger J. Calantone, David A. Griffith

Journal of International Marketing

Select article: Strategy by Doing and Product-Market Performance: A Contingency View

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Research article

First published 2024-5

Strategy by Doing and Product-Market Performance: A Contingency View

Christopher Jung, Mark R. Mallon, Ralf Wilden

Journal of Management

Select article: The Impact of the Marketing–R&D Interface on New Product Export Performance: A Contingency Analysis

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Research article

First published 1999-03

The Impact of the Marketing–R&D Interface on New Product Export Performance: A Contingency Analysis

Tiger Li

Journal of International Marketing

Select article: Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data

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Research article

First published 2017-5

Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data

Pradeep Kumar Ponnamma Divakaran, Adrian Palmer, Helle Alsted Søndergaard [...]

Journal of Interactive Marketing

Select article: Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance

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Research article

First published 2007-1

Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance

Luigi M. De Luca, Kwaku Atuahene-Gima

Journal of Marketing

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