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Research article

First published 2011-4

Product line selection and pricing under modular composition choices and inventory pooling strategy

M Dong, D Yang, C-X Wang [...]

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2014-09

The Design and Introduction of Product Lines When Consumer Valuations are Uncertain

Eyal Biyalogorsky, Oded Koenigsberg

Production and Operations Management

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Research article

First published 1976-1

Planning Product Line Strategy: A Matrix Approach

Yoram Wind, Henry J. Claycamp

Journal of Marketing

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Research article

First published 2017-5

Provision of Optional versus Standard Product Features in Competition

Subramanian Balachander, Esther Gal-Or, Tansev Geylani [...]

Journal of Marketing

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Research article

First published 2016-06

Product Line Extensions and Technology Licensing with a Strategic Supplier

Liwen Chen, Stephen M. Gilbert, Yusen Xia

Production and Operations Management

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Case report

First published 2024

CarryPro Backpacks: Creating a Niche in Backpacking

Rohit Rajput, Rambalak Yadav, Vikas Chauhan

Asian Journal of Management Cases

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Research article

First published 1999-02

Strategic Responses to Three Kinds of Uncertainty: Product Line Simplicity at the Hollywood Film Studios

Danny Miller, Jamal Shamsie

Journal of Management

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Research article

First published 2009-6

Vertical Product Line Extension Strategies: An Evaluation of Brand Halo Effect according to Range Level

Éric Tafani, Géraldine Michel, Emmanuelle Rosa

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2020-8

The consequences of eliminating the soaking section of a commercial hot-dip galvanising line for HSLA production and a control strategy for improving product consistency

Angel Garcia-Martino, Santos Fernández, Jesús Santiago [...]

Ironmaking & Steelmaking: Processes,Products and Applications

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Research article

First published 2014-09

Managing Supply Risk for Vertically Differentiated Co‐Products

Saurabh Bansal, Sandra Transchel

Production and Operations Management

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