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Articles (161)

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1-10 of 161 results for product launch strategy

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Select article: Product Launch and the Strategies,Processes,and Operations of Medical Affairs to Support Start-Up Companies

Retricted access

Research article

First published 2007-11

Product Launch and the Strategies,Processes,and Operations of Medical Affairs to Support Start-Up Companies

Ronald P. Evens, Mario Sylvestri

Therapeutic Innovation & Regulatory Science

Select article: New Product Launch Strategy for Network Effects Products

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Other

First published 2003-07

New Product Launch Strategy for Network Effects Products

Yikuan Lee, Gina Colarelli O'Connor

Journal of the Academy of Marketing Science

Select article: Discursive Communication Strategies for Introducing Innovative Products: The Content,Cohesion,and Coherence of Product Launch Presentations

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Research article

First published 2021-7

Discursive Communication Strategies for Introducing Innovative Products: The Content,Cohesion,and Coherence of Product Launch Presentations

Huiyu Zhang, Yiqun Song, Yuanhong Wei [...]

Journal of Business and Technical Communication

Select article: A fuzzy optimization method to select marketing strategies for new products based on similar cases

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Research article

First published 2017-2-24

A fuzzy optimization method to select marketing strategies for new products based on similar cases

Yao Zhang, Xin Guan

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

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Research article

First published 2013-11

Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

Hemant K. Bhargava, Byung Cho Kim, Daewon Sun

Production and Operations Management

Select article: Utilizing Public Betas and Free Trials to Launch a Software Product

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Research article

First published 2018-11

Utilizing Public Betas and Free Trials to Launch a Software Product

Amit Mehra, Rajib Lochan Saha

Production and Operations Management

Select article: Impact of Parallel Imports on Pricing and Product Launch Decisions in Pharmaceutical Industry

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Research article

First published 2019-02

Impact of Parallel Imports on Pricing and Product Launch Decisions in Pharmaceutical Industry

Mehmet Sekip Altug, Ozge Sahin

Production and Operations Management

Select article: Maledia Broadcasting: Getting Ready to Go on Air

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Research article

First published 2024

Maledia Broadcasting: Getting Ready to Go on Air

Keyoor Purani, Priya Premi, Joffi Thomas

Asian Journal of Management Cases

Select article: Adalat—A Lifecycle Managed

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Research article

First published 2009-7

Adalat—A Lifecycle Managed

Dennis Z Kvesic

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Access to unlicensed medicines,who should pay when they are not provided for free?

Open access

Editorial

First published 2021

Access to unlicensed medicines,who should pay when they are not provided for free?

Kieron David Lewis

The Journal of Medicine Access

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