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Research article

First published 2020-11

The boomerang effect of brand personality congruency in a product-harm crisis

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

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Research article

First published 2012-6

Base-Rate Information in Consumer Attributions of Product-Harm Crises

Jing Lei, Niraj Dawar, Zeynep Gürhan-Canli

Journal of Marketing Research

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Research article

First published 2013-3

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Kathleen Cleeren, Harald J. van Heerde, Marnik G. Dekimpe

Journal of Marketing

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Research article

First published 2026

Marketing's Moral Myopia: A Normative Critique of Harmful Product Marketing through the Lens of the AMA Definition

Leah Watkins, Robert Aitken

Journal of Macromarketing

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Research article

First published 2009-10

Evaluating Retailer Behavior in Preventing Youth Access to Harmful Legal Products A Feasibility Test

Matthew W. Courser, Harold D. Holder, David Collins [...]

Evaluation Review

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Research article

First published 2024-9

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer [...]

Journal of International Marketing

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Research article

First published 1989-3

Managing product-harm crises

George Siomkos

Organization & Environment

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Research article

First published 2015-9

Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

Haibing Gao, Jinhong Xie, Qi Wang [...]

Journal of Marketing

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Research article

First published 1992-12

Product harm crisis at the crossroads: monitoring recovery of replacement products

George J. Siomkos, Gary Kurzbard

Organization & Environment

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Research article

First published 2016-9

Producing Pleasure,Minimizing Harm

Tait Mandler

Contemporary Drug Problems

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