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Articles (15)

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1-10 of 15 results for product category schema

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Select article: How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective

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Research article

First published 2016-12

How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective

Vasileios Davvetas, Adamantios Diamantopoulos

Journal of International Marketing

Select article: Lit Up or Dimmed Down? Why,When,and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo

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Research article

First published 2020-9

Lit Up or Dimmed Down? Why,When,and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo

Vasileios Davvetas, Adamantios Diamantopoulos, Lucy Liu

Journal of International Marketing

Select article: A Provider-Cost Patron-Effort Schema for Classifying Products

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Research article

First published 1994-12

A Provider-Cost Patron-Effort Schema for Classifying Products

Michael R. Hyman, Varinder M. Sharma, Parthasarathy Krishnamurthy

Journal of the Academy of Marketing Science

Select article: “Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions

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Research article

First published 2018-6

“Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions

Vasileios Davvetas, Adamantios Diamantopoulos

Journal of International Marketing

Select article: Use of Schema for Evaluating Consumer Response to an Apparel Product

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Research article

First published 1986-09

Use of Schema for Evaluating Consumer Response to an Apparel Product

Marilyn Revell DeLong, Bettie Minshall, Kinley Larntz

Clothing and Textiles Research Journal

Select article: The Relationship between Perceived and Objective Price-Quality

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Research article

First published 1989-11

The Relationship between Perceived and Objective Price-Quality

Donald R. Lichtenstein, Scot Burton

Journal of Marketing Research

Select article: Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers

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Research article

First published 1998-12

Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers

Karen M. McGowan, Brenda J. Sternquist

Journal of International Marketing

Select article: Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

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Research article

First published 2015-6

Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Zhenfeng Ma, Tripat Gill, Ying Jiang

Journal of Marketing Research

Select article: Implicit Schemata and Categories in Memory-based Language Processing

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Research article

First published 2013-9

Implicit Schemata and Categories in Memory-based Language Processing

Antal van den Bosch, Walter Daelemans

Language and Speech

Select article: Making valuable energy: Public forums,municipal futures,and infrastructural pathways

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Research article

First published 2024-9

Making valuable energy: Public forums,municipal futures,and infrastructural pathways

Alison Kenner, James Adams, Morgan Sarao [...]

Critique of Anthropology

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