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1-10 of 296 results for product category characteristics

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Select article: Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

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Research article

First published 2013-7

Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

Tarun Kushwaha, Venkatesh Shankar

Journal of Marketing

Select article: The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis

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Research article

First published 2015-4

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis

Carlos J.S. Lourenço, ELS Gijsbrechts, Richard Paap

Journal of Marketing Research

Select article: Promotional Elasticities and Category Characteristics

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Research article

First published 1996-4

Promotional Elasticities and Category Characteristics

Chakravarthi Narasimhan, Scott A. Neslin, Subrata K. Sen

Journal of Marketing

Select article: The Effectiveness of Industrial Print Advertisements across Product Categories

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Research article

First published 1980-8

The Effectiveness of Industrial Print Advertisements across Product Categories

Dominique M. Hanssens, Barton A. Weitz

Journal of Marketing Research

Select article: Dogmatism and Acceptance of New Products

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Research article

First published 1970-11

Dogmatism and Acceptance of New Products

Brian Blake, Robert Perloff, Richard Heslin

Journal of Marketing Research

Select article: Use of Concurrent Response Categories in Evaluating Talking Behavior in Aphasic Patients

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Research article

First published 1968-6

Use of Concurrent Response Categories in Evaluating Talking Behavior in Aphasic Patients

Robert Goodkin

Perceptual and Motor Skills

Select article: The novice nose knows: How olfactory knowledge shapes evaluation confidence

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Research article

First published 2023-7

The novice nose knows: How olfactory knowledge shapes evaluation confidence

Hua Meng, César Zamudio, Jamie L. Grigsby

International Journal of Market Research

Select article: Media Exposure Patterns of Consumer Innovators

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Research article

First published 1972-1

Media Exposure Patterns of Consumer Innovators

John O. Summers

Journal of Marketing

Select article: A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

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Research article

First published 1990-10

A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

Peter S. Fader, Leonard M. Lodish

Journal of Marketing

Select article: Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

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Research article

First published 2010-3

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

Feng Zhu, Xiaoquan (Michael) Zhang

Journal of Marketing

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