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Articles (707)

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1-10 of 707 results for product appeal

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Select article: Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products

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Research article

First published 2025-10

Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products

Maria Landekhovskaya, Grant E. Donnelly, Rebecca Walker Reczek

Journal of Public Policy & Marketing

Select article: Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

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Research article

First published 2015-6

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Mahsa Akbari

Global Business Review

Select article: The Effects of Advertising Appeal on Perceptions of Product Quality

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Research article

First published 1991-4

The Effects of Advertising Appeal on Perceptions of Product Quality

Kenneth G. DeBono, Michelle Packer

Personality and Social Psychology Bulletin

Select article: The Role of User Involvement,User Involvement Types,Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

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Research article

First published 2019-7

The Role of User Involvement,User Involvement Types,Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

Mohsen Pashna, Mohammad Rahim Esfidani, Seyed Mohammad bagher Jafari

Journal of Creative Communications

Select article: Ethno-Racial Appeals and the Production of Political Capital: Evidence from Chicago and Toronto

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Research article

First published 2020-7

Ethno-Racial Appeals and the Production of Political Capital: Evidence from Chicago and Toronto

Jan Doering

Urban Affairs Review

Select article: When I’m First,I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products

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Research article

First published 2023-8

When I’m First,I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products

Rokhima Rostiani, Bernardinus Maria Purwanto, Felix Septianto [...]

Australasian Marketing Journal

Select article: Multiple Sources in Advertising Appeals: When Product Endorsers are Paid by the Advertising Sponsor

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Research article

First published 1994-06

Multiple Sources in Advertising Appeals: When Product Endorsers are Paid by the Advertising Sponsor

David J. Moore, John C. Mowen, Richard Reardon

Journal of the Academy of Marketing Science

Select article: An Experimental Investigation of Comparative Advertising: Impact of Message Appeal,Information Load,and Utility of Product Class

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Research article

First published 1980-5

An Experimental Investigation of Comparative Advertising: Impact of Message Appeal,Information Load,and Utility of Product Class

Stephen Goodwin, Michael Etgar

Journal of Marketing Research

Select article: Predispositions and the Comparative Effectiveness of Rational,Emotional and Discrepant Appeals for Both High Involvement and Low Involvement Products

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Research article

First published 1987-03

Predispositions and the Comparative Effectiveness of Rational,Emotional and Discrepant Appeals for Both High Involvement and Low Involvement Products

John H. Holmes, Kenneth E. Crocker

Journal of the Academy of Marketing Science

Select article: Emotional and rational product appeals in televised food advertisements for children: analysis of commercials shown on US broadcast networks

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Other

First published 2007-12

Emotional and rational product appeals in televised food advertisements for children: analysis of commercials shown on US broadcast networks

Randy M. Page, Aaron Brewster

Journal of Child Health Care

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