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Research article

First published 2020-6

The Effect of Brand Awareness and Use,Product Awareness and Use on Brand and Product Satisfaction: A Study of Ayurveda Products from India

Suganya Rama Chandran, Hamsalakshmi Rangarai, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2022-5

A Brand Like a Friend—How Brand Likeability Influences Brand Perception

Martin Ohlwein, Pascal Bruno

International Journal of Market Research

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Research article

First published 2021-10

Drivers of Brand Engagement: The Role of Brand Communities

Sumanjit Dass, Rahul Sethi, Sapna Popli [...]

Global Business Review

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Research article

First published 2017-6

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review

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Research article

First published 2023

Consumer Perceptions of Online Food Delivery Services: Examining the Impact of Food Biosafety Measures and Brand Image

Carlos Arturo Hoyos-Vallejo, Nelson Carrión-Bósquez, Juan Cardona-Prada

Global Business Review

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Research article

First published 2011-5

Assessing the effectiveness of a product warranty in a health-care setting

Timothy H. Reisenwitz, Sanjay Gupta

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2007-12

How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

Mark S. Glynn

Australasian Marketing Journal

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Research article

First published 2019-1

A consumer-based brand performance model for assessing brand success

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra

International Journal of Market Research

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Research article

First published 1999-6

Differences Between South Korean Male and Female Consumers in the Clothing Brand Loyalty Formation Process: Model Testing

Byoungho Jin, Aeran Koh

Clothing and Textiles Research Journal

Open access

Research article

First published 2022-4

Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model

Linda Seduram, Abdullah Al Mamun, Anas A. Salameh [...]

Sage Open

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