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Research article

First published 2018-12

Dimensions of Product Brand Personality

Jijo George, Victor Anandkumar

Vision: The Journal of Business Perspective

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Research article

First published 2020-11

The boomerang effect of brand personality congruency in a product-harm crisis

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

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Research article

First published 2017-6

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review

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Research article

First published 2010-6

The Brand Personality Metaphor and Inter-product Stability of a Specific Barometer

Laure Ambroise, Pierre Valette-Florence

Recherche et Applications en Marketing (English Edition)

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Research article

First published 1968-11

A Model of the Distribution of Branded Personal Products in Jamaica

John U. Farley, Harold J. Leavitt

Journal of Marketing Research

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Research article

First published 2012-9

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2011-7

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

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Research article

First published 2022-12

Allergenicity and Economic Value of Store-Brand versus Comparable Name-Brand Personal Care Products

Jaewon Lee, Anita Yau, Vincent A. DeLeo [...]

Dermatitis®

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Other

First published 2010-12

In Search of Eminence: A Personal Brand-Building Perspective on the Achievement of Scholarly Prominence in Marketing

Charles H. Noble, John P. Bentley, David Campbell [...]

Journal of Marketing Education

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Research article

First published 2012-7

Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India

Dr. Ritesh K. Patel

Paradigm: A Management Research Journal

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