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Research article

First published 2008-11

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha

Journal of Marketing

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Research article

First published 1964-11

Why Does “Brand Loyalty” Vary over Products?

John U. Farley

Journal of Marketing Research

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Research article

First published 2023-6

Visual Branding: The Way Forward for Product Development and Customer Loyalty in Ghana

George Kankam

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2020-6

The Effect of Brand Awareness and Use,Product Awareness and Use on Brand and Product Satisfaction: A Study of Ayurveda Products from India

Suganya Rama Chandran, Hamsalakshmi Rangarai, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2022-5

A Brand Like a Friend—How Brand Likeability Influences Brand Perception

Martin Ohlwein, Pascal Bruno

International Journal of Market Research

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Research article

First published 2011-5

Assessing the effectiveness of a product warranty in a health-care setting

Timothy H. Reisenwitz, Sanjay Gupta

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2023

Consumer Perceptions of Online Food Delivery Services: Examining the Impact of Food Biosafety Measures and Brand Image

Carlos Arturo Hoyos-Vallejo, Nelson Carrión-Bósquez, Juan Cardona-Prada

Global Business Review

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Research article

First published 2007-7

The polarisation method for merging data files and analysing loyalty to product attributes,prices and brands in revealed preference

Wade Jarvis, Cam Rungie, Larry Lockshin

International Journal of Market Research

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Research article

First published 2025

The effect of product display,availability upon perceived safety and perceived quality for word of mouth and food brand’s loyalty

Pranay Verma

Tourism and Hospitality Research

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Research article

First published 2001-4

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook

Journal of Marketing

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