Sage Journals: Discover world-class research

Retricted access

Research article

First published 2008-6

The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention

Véronique Collange

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2015

Multidimensional Structures of Brand and Country Images,and Their Effects on Product Evaluation

Yamen Koubaa, Rym Boudali Methamem, Fatiha Fort

International Journal of Market Research

Retricted access

Research article

First published 2024-9

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer [...]

Journal of International Marketing

Retricted access

Research article

First published 1999-07

Consumer’s evaluation of a new product bearing a familiar name: An exploratory study on brand equity extensions in the hospitality industry

Paul D. Rompf

Journal of Vacation Marketing

Retricted access

Research article

First published 2011-7

The Asymmetric Effects of Extending Brands to Lower and Higher Quality

Timothy B. Heath, Devon DelVecchio, Michael S. McCarthy

Journal of Marketing

Retricted access

Research article

First published 2005-11

Does Loving a Brand Mean Loving Its Products? the Role of Brand-Elicited Affect in Brand Extension Evaluations

Catherine W.M. Yeung, Robert S. Wyer

Journal of Marketing Research

Retricted access

Research article

First published 2006-10

Musical influences in advertising: how music modifies first impressions of product endorsers and brands

Mark F. Zander

Psychology of Music

Retricted access

Research article

First published 1991-8

Effects of Price,Brand,and Store Information on Buyers’ Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal

Journal of Marketing Research

Retricted access

Research article

First published 2009-6

Vertical Product Line Extension Strategies: An Evaluation of Brand Halo Effect according to Range Level

Éric Tafani, Géraldine Michel, Emmanuelle Rosa

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 1991-2

A Process-Tracing Study of Brand Extension Evaluation

David M. Boush, Barbara Loken

Journal of Marketing Research

Search results