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Articles (34)

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1-10 of 34 results for product–influencer congruence

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Select article: Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?

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Research article

First published 2006-7

Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?

Anick Bosmans

Journal of Marketing

Select article: It Must Be Excellent If an Instagram Star Endorses It,Right? Inquiring About the Parasocial Interactions and Online Purchase Intention

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Research article

First published 2024

It Must Be Excellent If an Instagram Star Endorses It,Right? Inquiring About the Parasocial Interactions and Online Purchase Intention

Sridevi Gopakumar, Madhava Priya Dananjayan

Business Perspectives and Research

Select article: The boomerang effect of brand personality congruency in a product-harm crisis

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Research article

First published 2020-11

The boomerang effect of brand personality congruency in a product-harm crisis

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

Select article: Image Congruence and Relationship Quality in Predicting Switching Intention

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Research article

First published 2013-8

Image Congruence and Relationship Quality in Predicting Switching Intention

Heesup Han, Sunghyup Sean Hyun

Journal of Hospitality & Tourism Research

Select article: A Benefit Congruency Framework of Sales Promotion Effectiveness

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Research article

First published 2000-10

A Benefit Congruency Framework of Sales Promotion Effectiveness

Pierre Chandon, Brian Wansink, Gilles Laurent

Journal of Marketing

Select article: More than Words: On the Importance of Picture–Text Congruence in the Online Environment

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Research article

First published 2010-2

More than Words: On the Importance of Picture–Text Congruence in the Online Environment

Thomas J.L. Van Rompay, Peter W. De Vries, Xaviera G. Van Venrooij

Journal of Interactive Marketing

Select article: Phonological instantiation of grammatical gender in the course of production is sensitive to words’ internal structure

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Research article

First published 2023-8

Phonological instantiation of grammatical gender in the course of production is sensitive to words’ internal structure

Maya Dank, Avital Deutsch

Quarterly Journal of Experimental Psychology

Select article: Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

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Research article

First published 2014-5

Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Rong Chen, Song Su, Feng He

Australian Journal of Management

Select article: Athletes as Product Endorsers: The Effect of Gender and Product Relatedness

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Research article

First published 2004-6

Athletes as Product Endorsers: The Effect of Gender and Product Relatedness

Thomas C. Boyd, Matthew D. Shank

Sport Marketing Quarterly

Select article: Sentiment Analysis of Celebrity-endorsed Advertisements

Open access

Research article

First published 2023-7

Sentiment Analysis of Celebrity-endorsed Advertisements

Sivaranjan Murugesan

IIMS Journal of Management Science

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