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1-7 of 7 results for product–country congruence

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Research article

First published 2010-2

Young Australian Consumers and the Country-Of-Origin Effect: Investigation of the Moderating Roles of Product Involvement and Perceived Product-Origin Congruency

Alexander Josiassen

Australasian Marketing Journal

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Research article

First published 2016-6

A Memory-Theory Perspective of Country-Image Formation

Richard Lee, Larry Lockshin, Luke Greenacre

Journal of International Marketing

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Research article

First published 2020-9

Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions

Thi Thanh Huong Tran, Nicholas G. Paparoidamis

Journal of International Marketing

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Research article

First published 2013-4

Political Culture Congruence and Political Stability

Tamir Sheafer, Shaul Shenhav

Journal of Conflict Resolution

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Research article

First published 2018-3

Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border Versus International Outshoppers

Piyush Sharma, Ivy S. N. Chen, Sherriff T. K. Luk

Journal of Hospitality & Tourism Research

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Research article

First published 2014-12

Party Responsiveness to the Collective Judgment of the Electorate

Seonghui Lee

Comparative Political Studies

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Research article

First published 2022

Digital Sensory Marketing Factors Affecting Customers’ Intentions to Continue Organic Online Purchases during COVID in India

Rajeev Kumra, Soma Arora

FIIB Business Review