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1-10 of 66 results for producers versus consumers

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Select article: Consumer Attitudes Toward Canadian-Made Versus Imported Products

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Research article

First published 1986-06

Consumer Attitudes Toward Canadian-Made Versus Imported Products

Marjorie Wall, Louise A. Heslop

Journal of the Academy of Marketing Science

Select article: Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products

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First published 2013-2

Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products

Joseph K. Goodman, Caglar Irmak

Journal of Marketing Research

Select article: Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

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Research article

First published 2014-3

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali

Journal of Marketing

Select article: Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

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Research article

First published 2015-6

Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Zhenfeng Ma, Tripat Gill, Ying Jiang

Journal of Marketing Research

Select article: Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning

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Research article

First published 2011-9

Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning

Edwin J. Nijssen, Susan P. Douglas

Journal of International Marketing

Select article: Creating value,consuming Bologna: The case of DegustiBo

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First published 2017-11

Creating value,consuming Bologna: The case of DegustiBo

Roberta Sassatelli, Elisa A. G. Arfini

Journal of Consumer Culture

Select article: Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief

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Research article

First published 2021-2

Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief

Xiaobing Song, Jihye Jung, Yinlong Zhang

Journal of Marketing Research

Select article: French versus American Consumers’ Attachment of Value to a Product in a Common Consumption Context: A Cross-National Comparison

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Research article

First published 2004-10

French versus American Consumers’ Attachment of Value to a Product in a Common Consumption Context: A Cross-National Comparison

Jeffrey W. Overby, Sarah Fisher Gardial, Robert B. Woodruff

Journal of the Academy of Marketing Science

Select article: Making Similarity Versus Difference Comparison Affects Perceptions After Bicultural Exposure and Consumer Reactions to Culturally Mixed Products

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Research article

First published 2016-11

Making Similarity Versus Difference Comparison Affects Perceptions After Bicultural Exposure and Consumer Reactions to Culturally Mixed Products

Luluo Peng, Tian Xie

Journal of Cross-Cultural Psychology

Select article: Sequential versus concurrent final phase product development: Approval uncertainty,time‐sensitive consumers,asymmetric competition,and government subsidy

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Research article

First published 2023-11

Sequential versus concurrent final phase product development: Approval uncertainty,time‐sensitive consumers,asymmetric competition,and government subsidy

Yasemin Limon, Christopher S. Tang, Fehmi Tanrısever

Production and Operations Management

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