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Research article

First published 2011-10

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation

Min Zhao, Steve Hoeffler, Gal Zauberman

Journal of Marketing Research

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Research article

First published 2001-01

Process and Product Issues in the Evaluation of School Development Planning

Joe O'hara, Gerry McNamara

Evaluation

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Research article

First published 2006-2

The Role of Regulatory Focus in Preference Construction

Jing Wang, Angela Y. Lee

Journal of Marketing Research

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Research article

First published 2004-03

Simulation as a Tool in Understanding the Concepts of Lean Manufacturing

Bernard J. Schroer

SIMULATION

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Research article

First published 2009-2

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

Rui (Juliet) Zhu, Joan Meyers-Levy

Journal of Marketing Research

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Research article

First published 2016-10

Sensitivity analysis–based dynamic process capability evaluation for small batch production runs

Xueliang Zhou, Pingyu Jiang, Yan Wang

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2009-10

Target Product Profile: A Renaissance for its Definition and Use

Paul W. Tebbey, Charles Rink

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 1993-11

Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective

Mita Sujan, James R. Bettman, Hans Baumgartner

Journal of Marketing Research

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Research article

First published 1987-09

The Use of Decision Analysis for Organizational Design: Reorganizing a Community Hospital

Reuben R. McDaniel, James B. Thomas, Donde P. Ashmos [...]

The Journal of Applied Behavioral Science

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Research article

First published 2017-3

Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

Luping Sun, Xiaona Zheng, Meng Su [...]

Journal of International Marketing

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