Sage Journals: Discover world-class research

Retricted access

Research article

First published 2016-10

Personalization vs. privacy

Sandra Garcia-Rivadulla

IFLA Journal

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Research article

First published 2025

Understanding the relationship between personal data privacy literacy and data privacy information sharing by university students

Brady D Lund, Bryan Anderson, Ana Roeschley [...]

Journal of Information Science

Retricted access

Research article

First published 2005-05

Patients’ Privacy of the Person and Human Rights

Jay Woogara

Nursing Ethics

Open access

Research article

First published 2024-3

The Privacy Calculus Revisited: An Empirical Investigation of Online Privacy Decisions on Between- and Within-Person Levels

Yannic Meier, Nicole C. Krämer

Communication Research

Retricted access

Research article

First published 2008-02

Investigating Privacy Attitudes and Behavior in Relation to Personalization

Evelien van de Garde-Perik, Panos Markopoulos, Boris de Ruyter [...]

Social Science Computer Review

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Research article

First published 2021-3

Understanding third-person perception about Internet privacy risks

Hongliang Chen, David Atkin

New Media & Society

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Research article

First published 2019-10

Geosurveillance,Location Privacy,and Personalization

Syagnik Banerjee

Journal of Public Policy & Marketing

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Research article

First published 2021-8

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

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Research article

First published 2026-4

Data vulnerability and privacy risk among hotel guests who share personal data

Pipatpong Fakfare, Noppadol Manosuthi, Jin-Soo Lee [...]

Journal of Vacation Marketing

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Research article

First published 2014-7

Nonlinearities in personalization-privacy paradox in mHealth adoption: The mediating role of perceived usefulness and attitude

Xiaofei Zhang, Xitong Guo, Feng Guo [...]

Technology and Health Care

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