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Articles (1679)

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1-10 of 1679 results for principles of marketing

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Select article: Selling Principles: Influencing Principles of Marketing Students’ Perceptions of and Attitudes toward Marketing as a Discipline

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Research article

First published 2004-08

Selling Principles: Influencing Principles of Marketing Students’ Perceptions of and Attitudes toward Marketing as a Discipline

John P. Camey, Janice K. Williams

Journal of Marketing Education

Select article: Beliefs and Expectations of Principles of Marketing Students

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First published 2004-08

Beliefs and Expectations of Principles of Marketing Students

Linda Ferrell, Gabriel Gonzalez

Journal of Marketing Education

Select article: Implementing the “Marketing You” Project in Large Sections of Principles of Marketing

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Research article

First published 2004-08

Implementing the “Marketing You” Project in Large Sections of Principles of Marketing

Karen H. Smith

Journal of Marketing Education

Select article: Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

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Research article

First published 2014-7

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla, Brian R. Murtha, Bernard Jaworski

Journal of Marketing

Select article: Ten Anchor Points for Teaching Principles of Marketing

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First published 2004-08

Ten Anchor Points for Teaching Principles of Marketing

Chuck Tomkovick

Journal of Marketing Education

Select article: Principles of Good Market Governance

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Research article

First published 2003-12

Principles of Good Market Governance

Leigh Hancher, Pierre Larouche, Saskia Lavrijssen

Competition and Regulation in Network Industries

Select article: Assurance of Learning for Principles of Marketing Students

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Research article

First published 2009-08

Assurance of Learning for Principles of Marketing Students

Elizabeth K. LaFleur, Laurie A. Babin, Tará Burnthorne Lopez

Journal of Marketing Education

Select article: Implementing Service Learning in the Principles of Marketing Course

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Research article

First published 2004-08

Implementing Service Learning in the Principles of Marketing Course

Richard R. Klink, Gerard A. Athaide

Journal of Marketing Education

Select article: A Competency-Based Method of Grading for the Marketing Principles Course

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Research article

First published 1979-04

A Competency-Based Method of Grading for the Marketing Principles Course

Jerome B. Reed

Journal of Marketing Education

Select article: Applying the principles of Yin–Yang to market dynamics

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First published 2015-9

Applying the principles of Yin–Yang to market dynamics

Lars-Gunnar Mattsson, Annika Tidström

Marketing Theory

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