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Select article: Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

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Research article

First published 2015-6

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Eric (ER) Fang, Xiaoling Li, Minxue Huang [...]

Journal of Marketing Research

Select article: Return on Quality Improvements in Search Engine Marketing

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Research article

First published 2012-8

Return on Quality Improvements in Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera

Journal of Interactive Marketing

Select article: Information Asymmetry and Hybrid Advertising

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Research article

First published 2014-10

Information Asymmetry and Hybrid Advertising

De Liu, Siva Viswanathan

Journal of Marketing Research

Select article: Information Asymmetry and Hybrid Advertising

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Research article

First published 2013-10

Information Asymmetry and Hybrid Advertising

De Liu, Siva Viswanathan

Journal of Marketing Research

Select article: Internet Usability and Customer Experience

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Research article

First published 2002-9

Internet Usability and Customer Experience

Marc L. Resnick, Julian Sanchez

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Select article: The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher

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Research article

First published 2024-2

The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher

Pengyuan Wang, Li Jiang, Jian Yang

Journal of Marketing Research

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