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1-10 of 30 results for price of brand extension

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Select article: Price And Core Brand Effects On Brand Extension Quality Evaluations

Retricted access

Research article

First published 2006-1

Price And Core Brand Effects On Brand Extension Quality Evaluations

Isita Lahiri, Amitava Gupta

Paradigm: A Management Research Journal

Select article: Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

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Research article

First published 2005-04

Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

Devon DelVecchio, Daniel C. Smith

Journal of the Academy of Marketing Science

Select article: The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity

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Research article

First published 2002-04

The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity

Valerie A. Taylor, William O. Bearden

Journal of the Academy of Marketing Science

Select article: Relationship of Brand Extension With Selected Aspects of Information Processing

Retricted access

Research article

First published 2009-7

Relationship of Brand Extension With Selected Aspects of Information Processing

Ruchika Sachdeva, Anupam Bawa

Metamorphosis: A Journal of Management Research

Select article: Nonprice antecedents of consumer preference for cyber and extension brands

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Research article

First published 2007-2

Nonprice antecedents of consumer preference for cyber and extension brands

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

Select article: Luxury brand licensing: Competition and reference group effects

Open access

Research article

First published 2023-10

Luxury brand licensing: Competition and reference group effects

Kenan Arifoğlu, Christopher S. Tang

Production and Operations Management

Select article: Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

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Research article

First published 2023-5

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

Koushyar Rajavi, Tarun Kushwaha, Jan-Benedict E.M. Steenkamp

Journal of Marketing

Select article: Counterfeit Competition With Strategic Consumers

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Research article

First published 2024-7

Counterfeit Competition With Strategic Consumers

Yucheng Ding, Xu Guan, Jiannan Ke

Production and Operations Management

Select article: The Ownership Effect in Consumer Responses to Brand Line Stretches

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Research article

First published 1999-1

The Ownership Effect in Consumer Responses to Brand Line Stretches

Amna Kirmani, Sanjay Sood, Sheri Bridges

Journal of Marketing

Select article: Is Short-termism Undermining Your Brand Equity?

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Research article

First published 2026

Is Short-termism Undermining Your Brand Equity?

David Aaker

California Management Review

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