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Articles (88)

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1-10 of 88 results for price judgment

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Select article: Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

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Research article

First published 2009-10

Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

Ronald W. Niedrich, Danny Weathers, R. Carter Hill [...]

Journal of Marketing Research

Select article: Fitting a Psychometric Function to Price Judgments: An Analysis of Consumers' Judgments for Discounted Prices

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Research article

First published 2005-8

Fitting a Psychometric Function to Price Judgments: An Analysis of Consumers' Judgments for Discounted Prices

Lun Fan, Kazuhisa Takemura

Perceptual and Motor Skills

Select article: The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

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Research article

First published 2009-2

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

Manoj Thomas, Vicki G. Morwitz

Journal of Marketing Research

Select article: Space and Money: How and Why Crowding Influences Tourists’ Sensitivity to Price Magnitude

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Research article

First published 2021-3

Space and Money: How and Why Crowding Influences Tourists’ Sensitivity to Price Magnitude

Yuansi Hou, Ke Zhang

Journal of Travel Research

Select article: Testing prices in markets

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Other

First published 2009-09

Testing prices in markets

Per Forsberg

Ethnography

Select article: Measuring Price Thresholds Using Social Judgment Theory

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Research article

First published 1982-09

Measuring Price Thresholds Using Social Judgment Theory

William Theodore Cummings, Lonnie L. Ostrom

Journal of the Academy of Marketing Science

Select article: Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

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Research article

First published 2018-5

Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

Choongbeom Choi, Sung Jun Joe, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Book Reviews : THE ANATOMY OF JUDGMENT. By M. L. Johnson Abercrombie. London: Hutchinson & Co.,1960. Pp. 156. Price,25/-

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Review article

First published 1961-09

Book Reviews : THE ANATOMY OF JUDGMENT. By M. L. Johnson Abercrombie. London: Hutchinson & Co.,1960. Pp. 156. Price,25/-

Llywelyn Roberts

International Journal of Social Psychiatry

Select article: The Roles of Price,Performance,and Expectations in Determining Satisfaction in Service Exchanges

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Research article

First published 1998-10

The Roles of Price,Performance,and Expectations in Determining Satisfaction in Service Exchanges

Glenn B. Voss, A. Parasuraman, Dhruv Grewal

Journal of Marketing

Select article: When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

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Research article

First published 2007-8

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

Manoj Thomas, Geeta Menon

Journal of Marketing Research

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