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Research article

First published 2013-11

Low Prices are Just the Beginning: Price Image in Retail Management

Ryan Hamilton, Alexander Chernev

Journal of Marketing

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Research article

First published 2015-4

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis

Carlos J.S. Lourenço, ELS Gijsbrechts, Richard Paap

Journal of Marketing Research

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Research article

First published 2010-2

The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image

Ryan Hamilton, Alexander Chernev

Journal of Marketing Research

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Research article

First published 2018-12

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2010-6

The Image Theory: RPM and the Allure of High Prices

Barak Y. Orbach

The Antitrust Bulletin

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Research article

First published 2005-8

The Role of Selling Costs in Signaling Price Image

Jiwoong Shin

Journal of Marketing Research

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Research article

First published 2013-9

Expected Price and User Image for Branded and Co-Branded Sports Apparel

D. Gloria Wu, Laurence Chalip

Sport Marketing Quarterly

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Research article

First published 2020-9

Never too rich to care about prices: Effects of price endings on customer perceptions of luxury

Annalisa Fraccaro, Sandrine Macé

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2008-10

Winners and Losers in a Major Price War

Harald J. Van Heerde, Els Gijsbrechts, Koen Pauwels

Journal of Marketing Research

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Research article

First published 2026

Gold Price Prediction Using Image Based ForCNN Model: A Deep Learning Approach

Soumi Mahato, Aby Jose, Lineesh M.C

Algorithmic Finance

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