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Articles (39)

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1-10 of 39 results for price fairness perceptions

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Select article: Blended Pricing and Fairness Perceptions: Managing Intrastay Rate Variability in Hotel Bookings

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Research article

First published 2026

Blended Pricing and Fairness Perceptions: Managing Intrastay Rate Variability in Hotel Bookings

Jennifer Hyun Kim, Youjae Yi

Cornell Hospitality Quarterly

Select article: Perceptions of Price Fairness

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Research article

First published 2008-09

Perceptions of Price Fairness

Robert Gielissen, Chris E. Dutilh, Johan J. Graafland

Business & Society

Select article: The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions

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Research article

First published 2004-10

The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions

Lan Xia, Kent B. Monroe, Jennifer L. Cox

Journal of Marketing

Select article: The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing

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Research article

First published 2007-02

The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing

Jochen Wirtz, Sheryl E. Kimes

Journal of Service Research

Select article: Price fairness perceptions and hotel customers’ behavioral intentions

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Research article

First published 2015-7

Price fairness perceptions and hotel customers’ behavioral intentions

Rania El Haddad, Rob Hallak, Guy Assaker

Journal of Vacation Marketing

Select article: AI versus human-generated hotel pricing: Unpacking consumer perceptions of trustworthiness and fairness

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Research article

First published 2025

AI versus human-generated hotel pricing: Unpacking consumer perceptions of trustworthiness and fairness

Sung W. Lee, Amit Sharma

Tourism Economics

Select article: The effects of buyer identification and purchase timing on consumers’ perceptions of trust,price fairness,and repurchase intentions

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Research article

First published 2004-11

The effects of buyer identification and purchase timing on consumers’ perceptions of trust,price fairness,and repurchase intentions

Dhruv Grewal, David M. Hardesty, Gopalkrishnan R. Iyer

Journal of Interactive Marketing

Select article: Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness

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Research article

First published 2016-1

Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness

Johannes Habel, Laura Marie Schons, Sascha Alavi [...]

Journal of Marketing

Select article: How and How Much To Reveal? The Effects of Price Transparency On Consumers' Price Perceptions

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Research article

First published 2007-11

How and How Much To Reveal? The Effects of Price Transparency On Consumers' Price Perceptions

Li Miao, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: How Do Price Fairness Perceptions Differ across Culture?

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Research article

First published 2010-6

How Do Price Fairness Perceptions Differ across Culture?

Lisa E. Bolton, Hean Tat Keh, Joseph W. Alba

Journal of Marketing Research

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