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Articles (76)

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1-10 of 76 results for price anchoring

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Select article: The Influence of Pricing Strategies on Willingness to Pay for Accommodations: Anchoring,Framing,and Metric Compatibility

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Research article

First published 2019-7

The Influence of Pricing Strategies on Willingness to Pay for Accommodations: Anchoring,Framing,and Metric Compatibility

Sarah Tanford, Choongbeom Choi, Sung Jun Joe

Journal of Travel Research

Select article: Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products

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Research article

First published 2011-4

Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products

Rashmi Adaval, Robert S. Wyer

Journal of Marketing Research

Select article: Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value

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Research article

First published 2025-10

Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value

Sarah C. Whitley, Julio Sevilla, Mathew S. Isaac

Journal of Marketing Research

Select article: The nominal share price anchor: A theoretical model of social norms and behavioral martingales in stock markets

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Research article

First published 2026-2

The nominal share price anchor: A theoretical model of social norms and behavioral martingales in stock markets

Fei Qiu, Yinghao Sheng, Jienv Jin [...]

Rationality and Society

Select article: How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise

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Research article

First published 2018-10

How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise

Derick F. Davis, Rajesh Bagchi

Journal of Marketing Research

Select article: Effects of Anchoring and Adjustment in the Evaluation of Product Pricing

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Research article

First published 2010-8

Effects of Anchoring and Adjustment in the Evaluation of Product Pricing

Eitan Elaad, Neta Sayag, Aliya Ezer

Psychological Reports

Select article: Asymmetric buyer information influence on price in a homogeneous housing market

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Research article

First published 2015-4

Asymmetric buyer information influence on price in a homogeneous housing market

Xiaorong Zhou, Karen Gibler, Velma Zahirovic-Herbert

Urban Studies

Select article: Anchoring in Mergers and Acquisitions: Does the Regulatory Environment Matter?

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Research article

First published 2021-1

Anchoring in Mergers and Acquisitions: Does the Regulatory Environment Matter?

Kavitha Ranganathan, Poonam Singh

Journal of Accounting,Auditing & Finance

Select article: Understanding the Impact of Negative and Positive Traveler Reviews

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Research article

First published 2016-11

Understanding the Impact of Negative and Positive Traveler Reviews

Laura A. Book, Sarah Tanford, Yang-Su Chen

Journal of Travel Research

Select article: Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings

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Research article

First published 2016-6

Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings

Minah H. Jung, Hannah Perfecto, Leif D. Nelson

Journal of Marketing Research

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