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Articles (9)

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1-9 of 9 results for power distance belief (PDB)

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Select article: Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

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Research article

First published 2022-2

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

Lingjiang Lora Tu, JaeHwan Kwon, Huachao Gao

Journal of Marketing Research

Select article: Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief

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Research article

First published 2021-2

Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief

Xiaobing Song, Jihye Jung, Yinlong Zhang

Journal of Marketing Research

Select article: Power Distance Belief and Impulsive Buying

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Research article

First published 2010-10

Power Distance Belief and Impulsive Buying

Yinlong Zhang, Karen Page Winterich, Vikas Mittal

Journal of Marketing Research

Select article: When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

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Research article

First published 2018-5

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Karen Page Winterich, Manish Gangwar, Rajdeep Grewal

Journal of Marketing

Select article: How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic People

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Research article

First published 2018-2

How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic People

Yu-Kang Lee, Chun-Tuan Chang, Zhao-Hong Cheng [...]

Social Science Computer Review

Select article: Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity

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Research article

First published 2020-11

Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity

Hyejin Lee, Ashok K. Lalwani, Jessie J. Wang

Journal of Marketing

Select article: The Interactive Effect of Message Framing and Power Distance Belief on Tourists’ Attitudes Toward Slum Tours

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Research article

First published 2025-3

The Interactive Effect of Message Framing and Power Distance Belief on Tourists’ Attitudes Toward Slum Tours

Sohyun Bae, Xiaoyan Liu, Piaoran Ren

Journal of Travel Research

Select article: Power distance belief decreases risky recreation consumption via sensation seeking

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Research article

First published 2025

Power distance belief decreases risky recreation consumption via sensation seeking

Yao Qin, Xuehua Wang, Chenho Chao

Journal of Vacation Marketing

Select article: Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics

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Research article

First published 2024-4

Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics

Hyejin Lee, Ashok K. Lalwani

Journal of Marketing Research

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