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1-3 of 3 results for postsales service

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Select article: Proactive Postsales Service: When and why does it Pay Off?

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Research article

First published 2009-3

Proactive Postsales Service: When and why does it Pay Off?

Goutam Challagalla, R. Venkatesh, Ajay K. Kohli

Journal of Marketing

Select article: Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls

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Research article

First published 2020-2

Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls

Jan U. Becker, Martin Spann, Christian Barrot

Journal of Service Research

Select article: Executive Insights: Use of the Internet in International Marketing: A Case Study of Small Computer Software Firms

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Research article

First published 2003-12

Executive Insights: Use of the Internet in International Marketing: A Case Study of Small Computer Software Firms

Øystein Moen, Iver Endresen, Morten Gavlen

Journal of International Marketing

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