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Articles (20)

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1-10 of 20 results for postpurchase behavior

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Select article: A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

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Research article

First published 1978-11

A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

Michael B. Menasco, Del I. Hawkins

Journal of Marketing Research

Select article: “Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions

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Research article

First published 2018-6

“Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions

Vasileios Davvetas, Adamantios Diamantopoulos

Journal of International Marketing

Select article: How Experience Variety Shapes Postpurchase Product Evaluation

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Research article

First published 2016-2

How Experience Variety Shapes Postpurchase Product Evaluation

Jordan Etkin, Aner Sela

Journal of Marketing Research

Select article: Just Keep It: When and Why Returnless Product Returns Foster Brand Support

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Research article

First published 2026-2

Just Keep It: When and Why Returnless Product Returns Foster Brand Support

John P. Costello, Christopher J. Bechler

Journal of Marketing Research

Select article: Consumer search with anticipated regret

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Research article

First published 2022-08

Consumer search with anticipated regret

Qingwei Jin, Mengyan Zhu, Yi Yang [...]

Production and Operations Management

Select article: The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

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Research article

First published 2005-11

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: Product/Consumption-Based Affective Responses and Postpurchase Processes

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Research article

First published 1987-8

Product/Consumption-Based Affective Responses and Postpurchase Processes

Robert A. Westbrook

Journal of Marketing Research

Select article: Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues

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Research article

First published 1988-1

Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues

Jagdip Singh

Journal of Marketing

Select article: An Investigation of Perceived Value Dimensions: Implications for Hospitality Research

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First published 2004-02

An Investigation of Perceived Value Dimensions: Implications for Hospitality Research

Hesham Z. Al-Sabbahy, Yuksel Ekinci, Michael Riley

Journal of Travel Research

Select article: Moderating Effect of Trust on Customer Return Intention Formation in Peer-to-Peer Sharing Accommodation

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Research article

First published 2023-2

Moderating Effect of Trust on Customer Return Intention Formation in Peer-to-Peer Sharing Accommodation

Shun Ye, Siyu Chen, Soyon Paek

Journal of Hospitality & Tourism Research

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