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Research article

First published 2025

Mastering the digital dialogue: How restaurant managers tackle positive and negative eWOM in the UAE restaurant industry

Vahideh Baradaran-Rafiee, Munyaradzi W Nyadzayo, Boštjan Gomišček

Tourism and Hospitality Research

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Research article

First published 2024

Exploring the Influence of Positive- and-Negative Electronic Word of Mouth on Online Consumer Behaviour and Customer Loyalty

Regina Velnadar, Sunitha Chelliah Kumaravel, Jaheera Thasleema Abdul Lathief [...]

FIIB Business Review

Open access

Research article

First published 2025

Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis

Hang T. Nguyen, Brandon Z. Holle, Hieu V. Phan

Journal of Interactive Marketing

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Research article

First published 2019-1

How eWord of Mouth valences affect price perceptions

Wai Ki Liang, David Corkindale

International Journal of Market Research

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Research article

First published 2009-04

How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

Sun-Jae Doh, Jang-Sun Hwang

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2019-8

The moderating role of culture in social media-based spatial imagery,consumer xenocentrism,and word-of-mouth for global virtual teams

Anshu Saxena Arora, Amit Arora, Vas Taras

International Journal of Cross Cultural Management

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Research article

First published 2013-2

The Relationship between Electronic Word-Of-Mouth Motivations and Message Characteristics: The Sender's Perspective

Kenneth B. Yap, Budi Soetarto, Jillian C. Sweeney

Australasian Marketing Journal

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Research article

First published 2016-6

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform,Product,and Metric Factors

Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck [...]

Journal of Marketing Research

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Research article

First published 2018-2

Anxiety and Ephemeral Social Media Use in Negative eWOM Creation

Lane T. Wakefield, Robin L. Wakefield

Journal of Interactive Marketing

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Research article

First published 2022-09

Underlying Mechanisms of Brand Feedback's Mixed Effects in E-Commerce: Roles of Perceived Controllability,Stability,and Brand Trust

Manu Bhandari, Po-Lin Pan

Cyberpsychology,Behavior,and Social Networking

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