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Articles (1087)

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1-10 of 1087 results for positive marketing theory

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Select article: On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive

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Research article

First published 2007-6

On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive

Stephen L. Vargo

Australasian Marketing Journal

Select article: A Theory of Role Stress in Boundary Spanning Positions of Marketing Organizations

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Research article

First published 1992-03

A Theory of Role Stress in Boundary Spanning Positions of Marketing Organizations

Jerry R. Goolsby

Journal of the Academy of Marketing Science

Select article: Representation and power – Discursive constructions of stakeholder positions in regional place marketing collaboration

Open access

Research article

First published 2020-11

Representation and power – Discursive constructions of stakeholder positions in regional place marketing collaboration

Juha Halme

Environment and Planning C: Politics and Space

Select article: Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Open access

Research article

First published 2024-12

Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Onur Osmanoglu, Ayşegül Özsomer, Gunes Biliciler

Journal of International Marketing

Select article: ‘A self-launch to work…’: Exploring students’ use of university clubs in competitive labour markets

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Research article

First published 2025-9

‘A self-launch to work…’: Exploring students’ use of university clubs in competitive labour markets

Charan Naidoo, Signe Ravn

Journal of Sociology

Select article: Tourism Marketing: A Game Theory Tool for Application in Arts Festivals

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Research article

First published 2012-2

Tourism Marketing: A Game Theory Tool for Application in Arts Festivals

Ciná Van Zyl

Tourism Economics

Select article: I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers

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Research article

First published 2025-9

I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers

Sakhhi Chhabra, Vaishali Kaushal

Journal of Macromarketing

Select article: Positioning and relating: Market boundaries and the slippery identity of the marketing object

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Other

First published 2010-9

Positioning and relating: Market boundaries and the slippery identity of the marketing object

John Finch, Susi Geiger

Marketing Theory

Select article: A General Theory of Marketing Ethics

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Research article

First published 1986-06

A General Theory of Marketing Ethics

Shelby D. Hunt, Scott Vitell

Journal of Macromarketing

Select article: An Investigation of Consumer Product Warranties as Market Signals of Product Reliability

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First published 1988-06

An Investigation of Consumer Product Warranties as Market Signals of Product Reliability

Craig A. Kelley

Journal of the Academy of Marketing Science

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