You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (258)

Journals (0)

1-10 of 258 results for political marketing theory development

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Considerations on the evolution of political marketing theory

Retricted access

Other

First published 2009-06

Considerations on the evolution of political marketing theory

Patrick Butler, Phil Harris

Marketing Theory

Select article: A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

Retricted access

Other

First published 2009-06

A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

Aron O'Cass

Marketing Theory

Select article: Political marketing and stakeholder engagement

Retricted access

Other

First published 2009-06

Political marketing and stakeholder engagement

Andrew Hughes, Stephen Dann

Marketing Theory

Select article: The triadic interaction model of political marketing exchange

Retricted access

Research article

First published 2013-3

The triadic interaction model of political marketing exchange

Stephan C Henneberg, Robert P Ormrod

Marketing Theory

Select article: Beyond Borders: Governmental Fragmentation and the Political Market for Growth in American Cities

Retricted access

Research article

First published 2019-9

Beyond Borders: Governmental Fragmentation and the Political Market for Growth in American Cities

Eric Stokan, Aaron Deslatte

State and Local Government Review

Select article: Rethinking critical realism: Labour markets or capitalism?

Retricted access

Research article

First published 2007-3

Rethinking critical realism: Labour markets or capitalism?

Ben Fine

Capital & Class

Select article: The Theory of the Market Economy and the Social Foundations of Innovative Enterprise

Retricted access

Research article

First published 2003-02

The Theory of the Market Economy and the Social Foundations of Innovative Enterprise

William Lazonick

Economic and Industrial Democracy

Select article: Power resource theory revisited: The perils and promises for understanding contemporary labour politics

Retricted access

Research article

First published 2022-11

Power resource theory revisited: The perils and promises for understanding contemporary labour politics

Bjarke Refslund, Jens Arnholtz

Economic and Industrial Democracy

Select article: Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis

Retricted access

Article commentary

First published 2019-12

Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis

Georgios Patsiaouras

Marketing Theory

Select article: The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech

Retricted access

Research article

First published 1989

The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech

Clarke L. Caywood, Ivan L. Preston

Journal of Public Policy & Marketing

1
2
3
•••
26
10 / page

Article type

Publication date

Subjects

Access