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Research article

First published 2009-11

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow [...]

Journal of Marketing

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Research article

First published 1989-4

Novelty,Complexity,and Importance as Causal Determinants of Industrial Buyer Behavior

Daniel H. McQuiston

Journal of Marketing

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Research article

First published 1993-11

Information overload in mail catalog shopping

Mary Ann Eastlick, Richard Feinberg, Charles Trappey

Journal of Interactive Marketing

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Research article

First published 2009-08

The Role of Price Tiers in Advance Purchasing of Event Tickets

Wendy W. Moe, Peter S. Fader

Journal of Service Research

Open access

Research article

First published 2020-1

Factors Associated With Hospital Decisions to Purchase Robotic Surgical Systems

Chan Shen, Dian Gu, Roger Klein [...]

MDM Policy & Practice

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Research article

First published 1959-7

How to Win or Lose Sales at the Point of Purchase

Robert N. McMurry

Journal of Marketing

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Research article

First published 1984-01

Alternatives to the Traditional Retail Store Audit: A Field Study

V. Kanti Prasad, Wayne R. Casper, Robert J. Schieffer

Journal of Marketing

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Research article

First published 2022-5

A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels

Robin Wünderlich, Nancy V. Wünderlich, Florian v. Wangenheim

Journal of Interactive Marketing

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Research article

First published 1992-6

Bidding,Auctions,and House Purchase

K Gibb

Environment and Planning A: Economy and Space

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Research article

First published 1999-12

The Early Development of Purchasing Roles in the American Household,1750 to 1840

Terrence H. Witkowski

Journal of Macromarketing

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