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Retricted access

Research article

First published 2022-1

The Platformization of Brands

Julian R.K. Wichmann, Nico Wiegand, Werner J. Reinartz

Journal of Marketing

Open access

Research article

First published 2023-10

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Zheng Shen

Sage Open

Retricted access

Research article

First published 2023-3

The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?

Zhiling Bei, Katrijn Gielens

Journal of Marketing

Retricted access

Research article

First published 2015-12

Effect of Price and Brand on Common Platform Appliance Failure

Nathan Baker, M. Affan Badar

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2023-9

The alt-right digital migration: A heterogeneous engineering approach to social media platform branding

Ryan Kor-Sins

New Media & Society

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Research article

First published 2025

Cross-platform Analysis of Customer Brand Engagement with Fashion Brands: A Multi-group Perspective

Dinesh Kumar, Gurveen Kaur, Hamendra Kumar Dangi

FIIB Business Review

Open access

Research article

First published 2018-7

Constructing the Platform-Specific Self-Brand: The Labor of Social Media Promotion

Leah Scolere, Urszula Pruchniewska, Brooke Erin Duffy

Social Media + Society

Retricted access

Research article

First published 2023

A qualitative investigation of entrepreneurial marketing dimensions and their effect on brand image on the Instagram platform

Elaheh Ghobadi Saki, Seyed Hamid Khodadad Hosseini, Fereshteh Mansourimoayyed [...]

The International Journal of Entrepreneurship and Innovation

Retricted access

Research article

First published 2023-5

‘Build a future champion’: Exploring a branded activity-tracking platform for children and parents

Ben Lyall

Media International Australia

Retricted access

Research article

First published 2025

Self-Brand or Be Branded Out: The Convergence of Mainstream and Independent Music Talent Scouting Under Platform Capitalism

Massimiliano Raffa

Cultural Sociology

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