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1-3 of 3 results for phygital CX

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Select article: The Phygital Education Paradigm: Blended Learning and its Impact on Student Experiences in Sport and Dance Education

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Research article

First published 2026

The Phygital Education Paradigm: Blended Learning and its Impact on Student Experiences in Sport and Dance Education

Sarah Ahmadi, Svetlana De Vos, Bora Qesja [...]

Journal of Macromarketing

Select article: Conceptualizing a Business Model Typology of Phygital Customer Experience to Build and Manage Phygital Ecosystems

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Research article

First published 2026

Conceptualizing a Business Model Typology of Phygital Customer Experience to Build and Manage Phygital Ecosystems

Taewon Suh

Journal of Macromarketing

Select article: The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective *

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Research article

First published 2026

The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective *

Philipp ‘Phil’ Klaus, Aikaterini Manthiou, Van-Ha Luong [...]

Journal of Macromarketing

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